"To ask the right question is already half the solution of a problem" - Carl Jung
That is an immutable marketing rule of thumb that should never be broken.
So many business owners and marketers today will have an attachment to their marketing strategy for the wrong reasons. They are comfortable and familiar with radio ads because they have been down that rabbit hole for years. They spend too much time focusing on the granular details of SEO when that's not generating the most return. They will develop an elaborate website when what they really need is lead generation.