Digital Marketing

How To Choose The Right Digital Marketing Strategy For Your Business

How To Choose The Right Digital Marketing Strategy For Your Business

"To ask the right question is already half the solution of a problem" - Carl Jung

That is an immutable  marketing rule of thumb that should never be broken. 

So many business owners and marketers today will have an attachment to their marketing strategy for the wrong reasons. They are comfortable and familiar with radio ads because they have been down that rabbit hole for years. They spend too much time focusing on the granular details of SEO when that's not generating the most return. They will develop an elaborate website  when what they really need is lead generation.

Why Most Small Business Owners Fail With Their Marketing

Why Most Small Business Owners Fail With Their Marketing

In a previous era of advertising, businesses will create one ad format and have that published on a newspaper, print directory and flyer. That era has ceased to exist. Online advertising allows us the opportunity to be thorough in testing, monitoring and recalibrating our marketing efforts to optimize our results. The more militant you are with adjusting your ad based on the data provided, the stronger the performance you'll see.