In a previous era of advertising, businesses will create one ad format and have that published on a newspaper, print directory and flyer. That era has ceased to exist. Online advertising allows us the opportunity to be thorough in testing, monitoring and recalibrating our marketing efforts to optimize our results. The more militant you are with adjusting your ad based on the data provided, the stronger the performance you'll see.
Facebook is not just a social media platform, it is an ocean of data. That wealth of data includes in depth knowledge on everyone of us. Every time we post, like a page, upload a photo, comment on a post, Facebook is compiling information constructing a consumer picture of us. No other platform has this ability. Learn how to target your audience by leveraging the hyper targeting capabilities that Facebook marketing has to offer.